If your business isn’t already selling through multiple channels, you’re probably considering it. With good reason, given that 85% of American shoppers purchase through a minimum of two channels. However, along with the benefits of multi-channel sales comes the challenge of multi-channel order fulfillment.
The pandemic-driven eCommerce boom turned many B2C distribution operations upside down in 2020 as online sellers and omnichannel retailers tried to adjust to a massive consumer market shift toward online shopping. With vaccines rolling out and some light starting to show at the end of the coronavirus tunnel, retailers must now plan for the future of B2C fulfillment.
Public Goods sells quality household products that are healthy, sustainable and ultra-affordable. Most sales are online at publicgoods.com, but in early 2020 the company began national distribution to a major retail chain.
As if opening up a new sales channel wasn’t enough of a distribution challenge, something else happened in this timeframe – the Coronavirus pandemic shutdown hit hard. Supply lines from Asia were
There are some books that we all enjoy reading. There are others that we have to read, whether we want to or not.
Retailers’ routing guides and vendor manuals definitely fit into that second category.
Normally, March Madness in basketball would be reaching its fevered pitch right about now. But this year it has been replaced by another kind of madness, which we’re all fighting through together. But we were feeling wistful about not being able to build a 2020 bracket, so we decided to apply our bracketology skills to help solve a difficult challenge: how to choose an omni channel distribution partner. The wrong partner
Industry buzzwords come and go, but one phrase that is definitely sticking—and pushing shippers to rethink their fulfillment strategies—is “omni-channel.” And while the term may have made Gartner’s most recent list of overused marketing words, omni-channel is holding its own in a world where customers expect to have a seamless experience across all sales channels with omni-channel fulfillment.
Complete this sentence: We’re going to need a bigger ______.
Not surprisingly, most movie buffs’ automatic response is “boat.”
If you sell online and want to prepare your business for exponential growth, the best answer might be: “We’re going to need a bigger order fulfillment warehouse.”
Multi-channel selling is here to stay – and fast and accurate multi-channel fulfillment is critical to your competitive advantage. (In other news, snow is cold.)
What’s less apparent is how to make outstanding fulfillment possible without spreading your inventory or budget too thin.
As the tools used to define, measure, and track fulfillment performance, fulfillment metrics help Etailers work toward stated organizational goals. And because these KPIs are quantifiable, they can be used to monitor progress—not just send up red flags when something is askew.
In today’s competitive business environment, having associates and managers that are not only focused on their own departmental goals—but also the overarching goals of the entire company—can really pay off. That’s why it’s important to share key performance indicators (KPIs) broadly.