Your Marketing Fulfillment Program Sucks
Sorry if that touches a nerve, but it needs to be said.
If your marketing budget is similar to those of most big companies, you spend 20% to 30% of it on “consumables” like collateral, point-of-sale materials and promotional merchandise.
Unfortunately, you also waste a good portion of that spend and don’t even know it. The problem? Your back-end solution to manage and distribute these materials sucks.
In this quick-read eBook, we examine 7 ways that poor literature management and distribution practices undermine your marketing results. Complete the short form to download the eBook.