Is Fulfillment By Amazon Right for Your Business?
Fulfillment By Amazon (FBA) operates a huge warehouse network that stores, picks, packs, and ships products sold on Amazon.com and other online channels.
While Amazon.com is an incredibly powerful sales channel, FBA may not be the best fulfillment partner, particularly for companies that want to manage the brand experience, preserve margin, and quickly adapt fulfillment processes.
Online sellers need to go into any relationship with FBA with their eyes WIDE open. This quick-read eBook hits on 5 FBA limitations that should be considered before pressing the BUY button.