Founded in 2011, the company has ridden the growth roller-coaster ever since, landing on the INC 5000 list of the fastest growing U.S. companies for several years running. But, as Corkcicle COO Blake Thomas explains, with high growth comes growth-related problems.
“Working with Staci Americas is excellent. Their people are professional and very quick to adapt to changes as they arise.”
“As our products gained traction and we continued to expand the product line, our early fulfillment partners struggled to keep up,” he says. “In fact, we outgrew a couple and had to move on.” Enter Staci Americas.
The relationship started in 2018 and, since 2019, Staci Americas has been fulfilling all Corkcicle orders from online sales, as well as independent and mass retailers. “We were looking for a fulfillment partner that could scale with us as we grew,” says Thomas.
About Corkcicle
Corkcicle is the trend leader in insulated drinkware and related products, including wine tumblers, canteens and coolers.
Key To Success
SCALABILITY
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
ADAPTING BASED ON SKU-SPECIFIC FORECASTS
With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.
PARCEL SAVINGS
A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.
CLOSE COMMUNICATION
The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.
Keys To Success
FLEXIBILITY
Corkcicle experiences sharp volume surges near the holidays. Staci Americas is able to flex up space and manpower to sustain high-quality performance through peak, before scaling back down. This enables Corkcicle’s fulfillment costs to parallel its revenue stream.
OMNI-CHANNEL EXPERTISE
Corkcicle needed a fulfillment partner that could handle the key eCommerce fulfillment requirements of fast, highly accurate order processing. But they also needed a partner that understood the ins and outs of managing large retail orders involving many SKUs. Staci Americas combines both in a single-source, omni-channel fulfillment solution.
RETAIL COMPLIANCE
Corkcicle moves a large volume of product through mass retailers, which have very exacting requirements for how shipments must be packaged, labeled and delivered. Staci Americas ships according to the varying routing guide requirements of America’s biggest retailers, minimizing costly chargeback penalties. This helps Corkcicle keep their relationships with these key customers strong.
Results
Improved Scale and Quality
In the last 6 months, order volume has increased 150% with improved operational performance.
Improved Order Accuracy
Improved order accuracy from 90%-95% with the former provider to nearly 100% with Staci Americas.
Saved Parcel Shipping Costs
Saved 50% on parcel shipping costs after the initial shift to Staci Americas' parcel management program.
Corkcicle continues to grow at a 50%+ clip as Staci Americas provides the fulfillment know-how and infrastructure to keep products flowing efficiently and smoothly – to consumers and retailers, alike.
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