You invest a lot of creativity and budget dollars into your marketing collateral, refining your messaging and design for maximum effectiveness. But, when it’s time to deliver those materials to your prospects or customers, is ho-hum packaging undercutting their impact?
Filed Under: Marketing Fulfillment
If you had to name the most important people in your organization, would any associates on the fulfillment center floor make the cut?
If not, consider this week’s blog your wake-up call.
Because of the ongoing supply chain labor shortage, finding and keeping qualified people to do the important work of picking, packing and shipping orders is one of the most critical challenges facing eCommerce businesses today. Improving
When my kids were young, I read numerous books that ended with some variation of the line: “And they lived happily ever after.”
Wouldn’t it be great if the story of all fulfillment outsourcing projects could be just as positive?
Unfortunately, that’s not always the case. Even though most companies invest considerable time and money into finding the right 3PL fulfillment partner, many forget that it’s equally important to
Internet Retailer just published a research report whose title posed an important question for any online seller: Are Your Fulfillment Operations Good Enough?
Interestingly, many of the 100 mid-sized e-retailers who responded to the survey don’t think so.
When it comes to figuring out how your fulfillment performance stacks up, it’s tempting to compare yourself to industry giants. But what happens when you try to benchmark your order fulfillment services against something a bit more realistic – namely companies that have order volumes and budgets more in line with yours?
Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.
Do you know what else can grow incredibly quickly? Marketing collateral.
If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;
If you’re a subscription business or eTailer, you already know that there’s no substitute for a well-presented package. And if you’re an online buyer or subscriber, you totally understand why: We all want to know what’s inside a more enticing-looking gift – and we assume the item within it is going to be more valuable.
If you’re searching for sound budgeting advice, look no further than the Rolling Stones who once said:
“You can't always get what you want. But if you try sometime, you find you get what you need.”
As the Green Rush gains momentum, it’s a good time to be a seller of CBD oil and other hemp-based products, especially since the signing of the 2018 Farm Bill, which legalized industrial hemp on a federal level. However, as companies are ramping up to capitalize on this marketing opportunity, there remain many questions about warehousing and shipping CBD oil and other hemp-based products.
Fifty years ago this summer, Neil Armstrong etched his way into history when he became the first man to set foot on the moon.
The achievement was epic, but let’s be honest: He wouldn’t have been able to get off the launching pad, much less to the moon and back, if it weren’t for the mostly anonymous people in Mission Control who did much of the heavy lifting.
Here in the world of fulfillment services, we have our own
Filed Under: order fulfillment