Order fulfillment is not always just about picking a box off a shelf, slapping a label on it and putting it in a parcel truck. Many brands require a far more customized approach, where multiple items are assembled into custom kits that often have special packaging requirements, as well.
Despite their custom nature, kitting projects in order fulfillment are not necessarily small-scale. They require a 3PL’s ability to design and execute a customized process for thousands and thousands of orders at a time. They require customization at scale.
Check out this short video on custom kitting from Amware.