6 Benefits of Outsourcing Literature Distribution

Posted by Leslie Barton on June 18, 2020

If your house needed a new roof, would you replace it yourself? I’m guessing you wouldn’t – because you’re a marketer, not a roofing expert.

So why are you still handling your company’s literature distribution in-house?

Topics: Marketing/Sales Literature Fulfillment

Print on Demand: An Earth-Friendly Printing Strategy

Posted by Leslie Barton on May 21, 2020

Decades ago, futurists predicted that widespread use of computers would usher in a paperless society. They were wrong.

In this digital age, businesses still use some 21 million tons of paper each year, and 50 percent of all business waste is paper.

Topics: Marketing/Sales Literature Fulfillment

Sales Literature Management: 5 Reports to ‘Spring Clean’ Your Inventory

Posted by Leslie Barton on April 23, 2020

As we all continue to adjust to the restrictions imposed by the coronavirus pandemic, we’re finding new ways to work and connect with each other. For most of us, that means working from home, canceling events like trade shows, and foregoing most in-person contact.

Topics: Marketing/Sales Literature Fulfillment

Eliminate Marketing Collateral Chaos with Custom Kitting

Posted by Leslie Barton on March 17, 2020

If you were interviewing for a new job, you would dress appropriately – in effect, “package” yourself – in order to make a favorable first impression on your potential new boss. Marketing collateral is often your company’s first tangible contact with prospective customers. Shouldn’t it be attractively packaged, too?

Spoiler alert: the answer is “yes.” And the best way to do that is through custom kitting.

Topics: Marketing/Sales Literature Fulfillment, Fulfillment Services

3 Steps to Better Sales Collateral Management

Posted by Leslie Barton on February 18, 2020

Sales collateral has an almost magical ability to multiply and can consume a significant portion of your marketing budget. With winter almost over, it’s not too early to think about “spring-cleaning” your print materials and to implement an ongoing sales collateral management program. Here are three steps to get you on the right path.

Topics: Marketing/Sales Literature Fulfillment

Sales Literature Distribution: How to Cut Costs & Complexity

Posted by Leslie Barton on January 31, 2020

Do your sales people, distributors or agents complain that it’s hard to order sales literature or it takes too long to get it?

Are you frustrated by the amount of time and money you spend creating and managing your marketing assets?

Topics: Marketing/Sales Literature Fulfillment

How to Personalize Marketing Materials

Posted by Amware Fulfillment on December 12, 2019

personalize marketing materials

Here’s a disturbing statistic. According to research done by Sirius Decisions, somewhere between 60 and 70 percent of a typical company’s marketing collateral is never used by their sales people.

Yikes! That’s a lot of wasted budget!

There are several reasons this can happen, but one of the most common is that your sales team thinks your materials are irrelevant. In other words, your beautiful, expensive collateral just

Topics: Marketing/Sales Literature Fulfillment

Marketing Literature Fulfillment: Why It Doesn’t Pay to Do It Yourself

Posted by Amware Fulfillment on November 5, 2019

marketing-literature-fulfillment

Who doesn’t love the sense of achievement that comes with successfully completing a do-it-yourself project? There’s something incredibly satisfying about getting the job done without calling in a professional – not to mention the money you save.

But you have to know your own limitations.

Topics: Marketing/Sales Literature Fulfillment

Fulfillment Kitting Services: Great Collateral Deserves Great Packaging

Posted by Amware Fulfillment on October 17, 2019

fulfillment kitting services

You invest a lot of creativity and budget dollars into your marketing collateral, refining your messaging and design for maximum effectiveness. But, when it’s time to deliver those materials to your prospects or customers, is ho-hum packaging undercutting their impact?

Topics: Marketing/Sales Literature Fulfillment

Do You Have too Much Marketing Collateral?

Posted by Leslie Barton on August 22, 2019

Overstocking on Warning Road Sign on Sunset Sky Background.

Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.

Do you know what else can grow incredibly quickly? Marketing collateral.

If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;

Topics: Marketing/Sales Literature Fulfillment, Fulfillment Operations