The do-it-yourself approach works for many things in the business world, but fulfillment of sales and marketing materials isn’t one of them.
To quote Salesforce CEO Marc Benioff, “speed is the new currency of business.” You can’t afford to miss a beat during any step in the buyer’s journey. That’s why you need to move your sales literature fulfillment into the cloud via an online ordering and inventory management system.
Managing the production and distribution of marketing literature is a bit like juggling in that a momentary lapse in attention can cause you to drop the ball. That’s never a good thing in any business. But managing pharmaceutical literature comes with the added challenge of regulatory compliance.
Many companies hold on to sales and marketing materials well past the time that they are useful. Eliminating these obsolete materials can result in significant cost savings.
Print fulfillment is a lot like Rodney Dangerfield. It doesn’t get much respect. It’s just putting materials into boxes and shipping them somewhere, right?
While bulk shipping is one of a fulfillment vendor’s core services, better third-party print fulfillment companies can help make your communications more cost-effective and streamline your production, inventory and distribution.
On average, print comprises 25% to 30% of a company’s marketing budget. If you could reduce that percentage and still get the results you need, you would do it – right?
Good news! You can – through better print management. Here are three areas you need to focus on.
Print materials represent a sizeable portion of your marketing budget. Obviously, you want to get the best possible return for those expenditures. But, inefficient sales collateral fulfillment could be sabotaging your efforts.
Here are a few tips to help you better manage the production, storage and distribution of your marketing and promotional materials.
Hey, marketers, how much do you spend each year to print brochures, flyers, catalogs, sales kits, point-of-sale materials and similar marketing collateral? Whatever the amount, I’m guessing you can come up with a pretty accurate figure on the spot.
Now, what’s your annual cost to store and distribute those materials – your cost for marketing literature fulfillment?
In today’s media-saturated world, our marketing messages face stiff competition for consumer attention. It can be a real challenge to break through all the noise. But, when it comes to print marketing, variable data printing (VDP) gets the job done.
People are much more likely to engage with, and act on, messages that are relevant to them. VDP lets you tailor communications by combining the cost-efficient, short-run
Warehouse employee retention has long been an opportunity for fulfillment companies, but the challenge has been magnified in the wake of COVID-19. Along with attracting and onboarding new talent, retention is now at the forefront of nearly every fulfillment company’s labor efforts. In this article, we’ll talk about current retention challenges, what you can do about them, and how a 3PL fulfillment partner can help.
