Pharma Marketing Fulfillment: Solving the Compliance Challenge

Posted by Leslie Barton on July 15, 2021

Managing the production and distribution of marketing literature is a bit like juggling in that a momentary lapse in attention can cause you to drop the ball. That’s never a good thing in any business. But managing pharmaceutical literature comes with the added challenge of regulatory compliance.

Topics: Marketing/Sales Literature Fulfillment

VIDEO: Save money by discarding obsolete marketing literature

Posted by Amware Fulfillment on June 3, 2021

Many companies hold on to sales and marketing materials well past the time that they are useful.  Eliminating these obsolete materials can result in significant cost savings.

Topics: Marketing/Sales Literature Fulfillment

Your Print Fulfillment Company – Vendor or Agent of Change?

Posted by Leslie Barton on March 30, 2021

Print fulfillment is a lot like Rodney Dangerfield. It doesn’t get much respect. It’s just putting materials into boxes and shipping them somewhere, right?

While bulk shipping is one of a fulfillment vendor’s core services, better third-party print fulfillment companies can help make your communications more cost-effective and streamline your production, inventory and distribution.

Topics: Marketing/Sales Literature Fulfillment

Save Money With Better Print Management

Posted by Leslie Barton on February 25, 2021

On average, print comprises 25% to 30% of a company’s marketing budget. If you could reduce that percentage and still get the results you need, you would do it – right?

Good news! You can – through better print management. Here are three areas you need to focus on.

Topics: Marketing/Sales Literature Fulfillment

Tips to Better Manage Sales Collateral Fulfillment

Posted by Leslie Barton on January 12, 2021

Print materials represent a sizeable portion of your marketing budget. Obviously, you want to get the best possible return for those expenditures. But, inefficient sales collateral fulfillment could be sabotaging your efforts.

Here are a few tips to help you better manage the production, storage and distribution of your marketing and promotional materials.

Topics: Marketing/Sales Literature Fulfillment

Do You Know Your True Cost for Marketing Literature Fulfillment?

Posted by Leslie Barton on December 8, 2020

Hey, marketers, how much do you spend each year to print brochures, flyers, catalogs, sales kits, point-of-sale materials and similar marketing collateral? Whatever the amount, I’m guessing you can come up with a pretty accurate figure on the spot.

Now, what’s your annual cost to store and distribute those materials – your cost for marketing literature fulfillment?

Topics: Marketing/Sales Literature Fulfillment

Make Print Marketing Personal Using Variable Data Printing

Posted by Leslie Barton on November 12, 2020

In today’s media-saturated world, our marketing messages face stiff competition for consumer attention. It can be a real challenge to break through all the noise. But, when it comes to print marketing, variable data printing (VDP) gets the job done.

People are much more likely to engage with, and act on, messages that are relevant to them. VDP lets you tailor communications by combining the cost-efficient, short-run

Topics: Marketing/Sales Literature Fulfillment

Fulfillment Warehouse Worker Retention in the Wake of COVID-19

Posted by Amware Fulfillment on October 20, 2020

Warehouse employee retention has long been an opportunity for fulfillment companies, but the challenge has been magnified in the wake of COVID-19. Along with attracting and onboarding new talent, retention is now at the forefront of nearly every fulfillment company’s labor efforts. In this article, we’ll talk about current retention challenges, what you can do about them, and how a 3PL fulfillment partner can help.

Topics: Marketing/Sales Literature Fulfillment, Fulfillment Operations

Printed Materials: ‘Old-School’ Marketing is New Again

Posted by Leslie Barton on October 13, 2020

Mark Twain once said “the reports of my death are greatly exaggerated.” That’s true when it comes to using printed materials in marketing, as well.

Print is not only still alive, it’s thriving. That’s because it performs extremely well against digital media in a number of key ways.

Topics: Marketing/Sales Literature Fulfillment

5 Best Practices for Fulfilling Benefits Enrollment Packages

Posted by Amware Fulfillment on September 8, 2020

Labor Day is over, which means the annual open enrollment period for health insurance and other benefits is just around the corner. Are you ready to ship out your benefits enrollment packages?

Not so fast! Here are some last-minute pre-launch details you should take care of before you launch your sales campaigns. We’ve also included a few best practices to help make these tasks easier.

Topics: Marketing/Sales Literature Fulfillment