Tips to Better Manage Sales Collateral Fulfillment

Posted by Leslie Barton on January 12, 2021

Print materials represent a sizeable portion of your marketing budget. Obviously, you want to get the best possible return for those expenditures. But, inefficient sales collateral fulfillment could be sabotaging your efforts.

Here are a few tips to help you better manage the production, storage and distribution of your marketing and promotional materials.

Topics: Marketing/Sales Literature Fulfillment

Do You Know Your True Cost for Marketing Literature Fulfillment?

Posted by Leslie Barton on December 8, 2020

Hey, marketers, how much do you spend each year to print brochures, flyers, catalogs, sales kits, point-of-sale materials and similar marketing collateral? Whatever the amount, I’m guessing you can come up with a pretty accurate figure on the spot.

Now, what’s your annual cost to store and distribute those materials – your cost for marketing literature fulfillment?

Topics: Marketing/Sales Literature Fulfillment

Make Print Marketing Personal Using Variable Data Printing

Posted by Leslie Barton on November 12, 2020

In today’s media-saturated world, our marketing messages face stiff competition for consumer attention. It can be a real challenge to break through all the noise. But, when it comes to print marketing, variable data printing (VDP) gets the job done.

People are much more likely to engage with, and act on, messages that are relevant to them. VDP lets you tailor communications by combining the cost-efficient, short-run

Topics: Marketing/Sales Literature Fulfillment

Fulfillment Warehouse Worker Retention in the Wake of COVID-19

Posted by Amware Fulfillment on October 20, 2020

Warehouse employee retention has long been an opportunity for fulfillment companies, but the challenge has been magnified in the wake of COVID-19. Along with attracting and onboarding new talent, retention is now at the forefront of nearly every fulfillment company’s labor efforts. In this article, we’ll talk about current retention challenges, what you can do about them, and how a 3PL fulfillment partner can help.

Topics: Marketing/Sales Literature Fulfillment, Fulfillment Operations

Printed Materials: ‘Old-School’ Marketing is New Again

Posted by Leslie Barton on October 13, 2020

Mark Twain once said “the reports of my death are greatly exaggerated.” That’s true when it comes to using printed materials in marketing, as well.

Print is not only still alive, it’s thriving. That’s because it performs extremely well against digital media in a number of key ways.

Topics: Marketing/Sales Literature Fulfillment

5 Best Practices for Fulfilling Benefits Enrollment Packages

Posted by Amware Fulfillment on September 8, 2020

Labor Day is over, which means the annual open enrollment period for health insurance and other benefits is just around the corner. Are you ready to ship out your benefits enrollment packages?

Not so fast! Here are some last-minute pre-launch details you should take care of before you launch your sales campaigns. We’ve also included a few best practices to help make these tasks easier.

Topics: Marketing/Sales Literature Fulfillment

Literature Distribution: How to Ensure Compliant Pharmaceutical Marketing

Posted by Leslie Barton on August 18, 2020

We’re all familiar with the expression “rules are made to be broken” – and maybe there are times when it’s okay to at least bend the rules a little. But, when it comes to pharmaceutical marketing, your best move is to stay compliant.

Pharma manufacturers and distributors are subject to a wide range of federal and state regulations governing how they advertise and promote their drugs. Penalties for violations include

Topics: Marketing/Sales Literature Fulfillment

Increase in Fulfillment of Branded PPE

Posted by Amware Fulfillment on August 6, 2020

One of the hottest commodities in the pandemic economy is personal protective equipment (PPE). And it’s not just consumers searching for masks, hand sanitizer and disinfectant wipes. Marketers are now looking at PPE as a means to protect associates and customers and also to promote their brands.

Topics: Marketing/Sales Literature Fulfillment

How Much of Your Budget for Print Marketing Materials is Wasted?

Posted by Leslie Barton on July 9, 2020

Most companies are wasting a good portion of what they spend on print marketing materials.

In one survey, marketers reported spending an average of 20% of their budget on print materials. They also admitted that 25% of their marketing literature is never used. That’s at least 5% of the budget that just went up in smoke.

Topics: Marketing/Sales Literature Fulfillment

6 Benefits of Outsourcing Literature Distribution

Posted by Leslie Barton on June 18, 2020

If your house needed a new roof, would you replace it yourself? I’m guessing you wouldn’t – because you’re a marketer, not a roofing expert.

So why are you still handling your company’s literature distribution in-house?

Topics: Marketing/Sales Literature Fulfillment