Labor Day is over, which means the annual open enrollment period for health insurance and other benefits is just around the corner. Are you ready to ship out your benefits enrollment packages?
Not so fast! Here are some last-minute pre-launch details you should take care of before you launch your sales campaigns. We’ve also included a few best practices to help make these tasks easier.
We’re all familiar with the expression “rules are made to be broken” – and maybe there are times when it’s okay to at least bend the rules a little. But, when it comes to pharmaceutical marketing, your best move is to stay compliant.
Pharma manufacturers and distributors are subject to a wide range of federal and state regulations governing how they advertise and promote their drugs. Penalties for violations include
One of the hottest commodities in the pandemic economy is personal protective equipment (PPE). And it’s not just consumers searching for masks, hand sanitizer and disinfectant wipes. Marketers are now looking at PPE as a means to protect associates and customers and also to promote their brands.
Most companies are wasting a good portion of what they spend on print marketing materials.
In one survey, marketers reported spending an average of 20% of their budget on print materials. They also admitted that 25% of their marketing literature is never used. That’s at least 5% of the budget that just went up in smoke.
If your house needed a new roof, would you replace it yourself? I’m guessing you wouldn’t – because you’re a marketer, not a roofing expert.
So why are you still handling your company’s literature distribution in-house?
As we all continue to adjust to the restrictions imposed by the coronavirus pandemic, we’re finding new ways to work and connect with each other. For most of us, that means working from home, canceling events like trade shows, and foregoing most in-person contact.
If you were interviewing for a new job, you would dress appropriately – in effect, “package” yourself – in order to make a favorable first impression on your potential new boss. Marketing collateral is often your company’s first tangible contact with prospective customers. Shouldn’t it be attractively packaged, too?
Spoiler alert: the answer is “yes.” And the best way to do that is through custom kitting.
Sales collateral has an almost magical ability to multiply and can consume a significant portion of your marketing budget. With winter almost over, it’s not too early to think about “spring-cleaning” your print materials and to implement an ongoing sales collateral management program. Here are three steps to get you on the right path.
Do your sales people, distributors or agents complain that it’s hard to order sales literature or it takes too long to get it?
Are you frustrated by the amount of time and money you spend creating and managing your marketing assets?