Most companies are wasting a good portion of what they spend on print marketing materials.
In one survey, marketers reported spending an average of 20% of their budget on print materials. They also admitted that 25% of their marketing literature is never used. That’s at least 5% of the budget that just went up in smoke.
We’ve all heard the term “plug and play.” And who doesn’t love that concept? Just open the box, plug it in and you are done.