5 Best Practices for Fulfilling Benefits Enrollment Packages

Posted by Amware Fulfillment on September 8, 2020

Labor Day is over, which means the annual open enrollment period for health insurance and other benefits is just around the corner. Are you ready to ship out your benefits enrollment packages?

Not so fast! Here are some last-minute pre-launch details you should take care of before you launch your sales campaigns. We’ve also included a few best practices to help make these tasks easier.

Topics: Marketing/Sales Literature Fulfillment

Literature Distribution: How to Ensure Compliant Pharmaceutical Marketing

Posted by Leslie Barton on August 18, 2020

We’re all familiar with the expression “rules are made to be broken” – and maybe there are times when it’s okay to at least bend the rules a little. But, when it comes to pharmaceutical marketing, your best move is to stay compliant.

Pharma manufacturers and distributors are subject to a wide range of federal and state regulations governing how they advertise and promote their drugs. Penalties for violations include

Topics: Marketing/Sales Literature Fulfillment

Increase in Fulfillment of Branded PPE

Posted by Amware Fulfillment on August 6, 2020

One of the hottest commodities in the pandemic economy is personal protective equipment (PPE). And it’s not just consumers searching for masks, hand sanitizer and disinfectant wipes. Marketers are now looking at PPE as a means to protect associates and customers and also to promote their brands.

Topics: Marketing/Sales Literature Fulfillment

How Much of Your Budget for Print Marketing Materials is Wasted?

Posted by Leslie Barton on July 9, 2020

Most companies are wasting a good portion of what they spend on print marketing materials.

In one survey, marketers reported spending an average of 20% of their budget on print materials. They also admitted that 25% of their marketing literature is never used. That’s at least 5% of the budget that just went up in smoke.

Topics: Marketing/Sales Literature Fulfillment

6 Benefits of Outsourcing Literature Distribution

Posted by Leslie Barton on June 18, 2020

If your house needed a new roof, would you replace it yourself? I’m guessing you wouldn’t – because you’re a marketer, not a roofing expert.

So why are you still handling your company’s literature distribution in-house?

Topics: Marketing/Sales Literature Fulfillment

Print on Demand: An Earth-Friendly Printing Strategy

Posted by Leslie Barton on May 21, 2020

Decades ago, futurists predicted that widespread use of computers would usher in a paperless society. They were wrong.

In this digital age, businesses still use some 21 million tons of paper each year, and 50 percent of all business waste is paper.

Topics: Marketing/Sales Literature Fulfillment

Sales Literature Management: 5 Reports to ‘Spring Clean’ Your Inventory

Posted by Leslie Barton on April 23, 2020

As we all continue to adjust to the restrictions imposed by the coronavirus pandemic, we’re finding new ways to work and connect with each other. For most of us, that means working from home, canceling events like trade shows, and foregoing most in-person contact.

Topics: Marketing/Sales Literature Fulfillment

Eliminate Marketing Collateral Chaos with Custom Kitting

Posted by Leslie Barton on March 17, 2020

If you were interviewing for a new job, you would dress appropriately – in effect, “package” yourself – in order to make a favorable first impression on your potential new boss. Marketing collateral is often your company’s first tangible contact with prospective customers. Shouldn’t it be attractively packaged, too?

Spoiler alert: the answer is “yes.” And the best way to do that is through custom kitting.

Topics: Marketing/Sales Literature Fulfillment, Fulfillment Services

3 Steps to Better Sales Collateral Management

Posted by Leslie Barton on February 18, 2020

Sales collateral has an almost magical ability to multiply and can consume a significant portion of your marketing budget. With winter almost over, it’s not too early to think about “spring-cleaning” your print materials and to implement an ongoing sales collateral management program. Here are three steps to get you on the right path.

Topics: Marketing/Sales Literature Fulfillment

Sales Literature Distribution: How to Cut Costs & Complexity

Posted by Leslie Barton on January 31, 2020

Do your sales people, distributors or agents complain that it’s hard to order sales literature or it takes too long to get it?

Are you frustrated by the amount of time and money you spend creating and managing your marketing assets?

Topics: Marketing/Sales Literature Fulfillment