The Amware Fulfillment & Logistics Blog

Who doesn’t love the sense of achievement that comes with successfully completing a do-it-yourself project? There’s something incredibly satisfying about getting the job done without calling in a professional – not to mention the money you save.

But you have to know your own limitations.

You invest a lot of creativity and budget dollars into your marketing collateral, refining your messaging and design for maximum effectiveness. But, when it’s time to deliver those materials to your prospects or customers, is ho-hum packaging undercutting their impact?

Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.

Do you know what else can grow incredibly quickly? Marketing collateral.

If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;

This is the third in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

Have you ever bought something and found it still new in the box a year or more later? If you’re like me, you probably put it away in a closet and forgot about it until it was too late to return it.

Annoying,

This is the second in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

A sales rep walks into a client’s office to introduce a new product. When the pitch concludes, the client asks for more information. No problem, says the sales rep; I’ll send you our brochure and a spec sheet

So it’s time to roll out that new marketing campaign – the one you’ve spent months and months working on. You’ve got all the steps laid out. The creative is great. This promotion is bound to be a winner, right?

Before you answer that question, here’s another one:

How good is your marketing fulfillment?

If you have to stop to think about that question, or you’re wondering why we asked, you’re not alone. Most marketers

Spring is a time of renewal; a time to start fresh. While you’re spring cleaning, keep in mind that this is also a great time for you and your fulfillment services company to take stock of your marketing and sales collateral.

This is the seventh in a series of blogs focused on getting the most from your marketing fulfillment program. It includes insights drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment.

Our previous blog in this series discussed the importance of using a fulfillment vendor that can grow with your business. This post looks at how a good fulfillment program can actually help your company win

This is the sixth in a series of blogs focused on getting the most from your marketing fulfillment program, with insights drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment. Download the eBook here.

This is the fifth in a series of blogs focused on getting the most from your marketing fulfillment program. It includes insights drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment. You can download the eBook here.