Fulfillment Kitting Services: Great Collateral Deserves Great Packaging

October 17, 2019 by Amware Fulfillment

You invest a lot of creativity and budget dollars into your marketing collateral, refining your messaging and design for maximum effectiveness. But, when it’s time to deliver those materials to your prospects or customers, is ho-hum packaging undercutting their impact?

Filed Under: Marketing Fulfillment

Do You Have too Much Marketing Collateral?

August 22, 2019 by Leslie Barton

Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.

Do you know what else can grow incredibly quickly? Marketing collateral.

If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;

Filed Under: Marketing Fulfillment, fulfillment operations

Four Ways You're Wasting Your Print Budget

July 25, 2019 by Leslie Barton

This is the third in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

Have you ever bought something and found it still new in the box a year or more later? If you’re like me, you probably put it away in a closet and forgot about it until it was too late to return it.

Annoying,

Filed Under: Marketing Fulfillment, fulfillment operations

Is Your Inventory Management Stuck in the Stone Age?

July 12, 2019 by Leslie Barton

This is the second in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

A sales rep walks into a client’s office to introduce a new product. When the pitch concludes, the client asks for more information. No problem, says the sales rep; I’ll send you our brochure and a spec sheet

Filed Under: Marketing Fulfillment, fulfillment operations

Does Your Marketing Fulfillment Program Suck? (Yeah, We’re Really Asking That)

June 27, 2019 by Leslie Barton

So it’s time to roll out that new marketing campaign – the one you’ve spent months and months working on. You’ve got all the steps laid out. The creative is great. This promotion is bound to be a winner, right?

Before you answer that question, here’s another one:

How good is your marketing fulfillment?

If you have to stop to think about that question, or you’re wondering why we asked, you’re not alone. Most marketers

Filed Under: Marketing Fulfillment, fulfillment operations

Spring Clean Your Fulfillment Services Program

April 19, 2019 by Leslie Barton

Spring is a time of renewal; a time to start fresh. While you’re spring cleaning, keep in mind that this is also a great time for you and your fulfillment services company to take stock of your marketing and sales collateral.

Filed Under: Marketing Fulfillment, fulfillment operations

Are Your Marketing Materials Winning New Business?

April 4, 2019 by Leslie Barton

This is the seventh in a series of blogs focused on getting the most from your marketing fulfillment program. It includes insights drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment.

Our previous blog in this series discussed the importance of using a fulfillment vendor that can grow with your business. This post looks at how a good fulfillment program can actually help your company win

Filed Under: Marketing Fulfillment, fulfillment operations

Marketing Fulfillment’s Role in Achieving and Sustaining Growth

March 29, 2019 by Leslie Barton

This is the sixth in a series of blogs focused on getting the most from your marketing fulfillment program, with insights drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment. Download the eBook here.

Filed Under: Marketing Fulfillment, fulfillment operations

How a Good Fulfillment Partner Helps You Save Money

March 22, 2019 by Leslie Barton

This is the fifth in a series of blogs focused on getting the most from your marketing fulfillment program. It includes insights drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment. You can download the eBook here.

Filed Under: Marketing Fulfillment, fulfillment operations

Why Collaboration Multiplies Your Marketing Initiatives

March 15, 2019 by Leslie Barton

This is the fourth in a series of blogs focused on getting the most from your marketing fulfillment program. The content is drawn from an Amware-sponsored Mighty Guide titled 8 Experts on Marketing Fulfillment.

Filed Under: Marketing Fulfillment, fulfillment operations

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