3 Steps to Better Sales Collateral Management

February 18, 2020 by Leslie Barton

Sales collateral has an almost magical ability to multiply and can consume a significant portion of your marketing budget. With winter almost over, it’s not too early to think about “spring-cleaning” your print materials and to implement an ongoing sales collateral management program. Here are three steps to get you on the right path.

Filed Under: Marketing Fulfillment

Sales Literature Distribution: How to Cut Costs & Complexity

January 31, 2020 by Leslie Barton

Do your sales people, distributors or agents complain that it’s hard to order sales literature or it takes too long to get it?

Are you frustrated by the amount of time and money you spend creating and managing your marketing assets?

Filed Under: Marketing Fulfillment

How to Personalize Marketing Materials

December 12, 2019 by Amware Fulfillment

Here’s a disturbing statistic. According to research done by Sirius Decisions, somewhere between 60 and 70 percent of a typical company’s marketing collateral is never used by their sales people.

Yikes! That’s a lot of wasted budget!

There are several reasons this can happen, but one of the most common is that your sales team thinks your materials are irrelevant. In other words, your beautiful, expensive collateral just

Filed Under: Marketing Fulfillment

Marketing Literature Fulfillment: Why It Doesn’t Pay to Do It Yourself

November 5, 2019 by Amware Fulfillment

Who doesn’t love the sense of achievement that comes with successfully completing a do-it-yourself project? There’s something incredibly satisfying about getting the job done without calling in a professional – not to mention the money you save.

But you have to know your own limitations.

Filed Under: Marketing Fulfillment

Fulfillment Kitting Services: Great Collateral Deserves Great Packaging

October 17, 2019 by Amware Fulfillment

You invest a lot of creativity and budget dollars into your marketing collateral, refining your messaging and design for maximum effectiveness. But, when it’s time to deliver those materials to your prospects or customers, is ho-hum packaging undercutting their impact?

Filed Under: Marketing Fulfillment

Do You Have too Much Marketing Collateral?

August 22, 2019 by Leslie Barton

Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.

Do you know what else can grow incredibly quickly? Marketing collateral.

If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;

Filed Under: Marketing Fulfillment, fulfillment operations

Four Ways You're Wasting Your Print Budget

July 25, 2019 by Leslie Barton

This is the third in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

Have you ever bought something and found it still new in the box a year or more later? If you’re like me, you probably put it away in a closet and forgot about it until it was too late to return it.

Annoying,

Filed Under: Marketing Fulfillment, fulfillment operations

Is Your Inventory Management Stuck in the Stone Age?

July 12, 2019 by Leslie Barton

This is the second in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

A sales rep walks into a client’s office to introduce a new product. When the pitch concludes, the client asks for more information. No problem, says the sales rep; I’ll send you our brochure and a spec sheet

Filed Under: Marketing Fulfillment, fulfillment operations

Does Your Marketing Fulfillment Program Suck? (Yeah, We’re Really Asking That)

June 27, 2019 by Leslie Barton

So it’s time to roll out that new marketing campaign – the one you’ve spent months and months working on. You’ve got all the steps laid out. The creative is great. This promotion is bound to be a winner, right?

Before you answer that question, here’s another one:

How good is your marketing fulfillment?

If you have to stop to think about that question, or you’re wondering why we asked, you’re not alone. Most marketers

Filed Under: Marketing Fulfillment, fulfillment operations

Spring Clean Your Fulfillment Services Program

April 19, 2019 by Leslie Barton

Spring is a time of renewal; a time to start fresh. While you’re spring cleaning, keep in mind that this is also a great time for you and your fulfillment services company to take stock of your marketing and sales collateral.

Filed Under: Marketing Fulfillment, fulfillment operations

Sign up for our blog

Recent Posts