The Amware Fulfillment & Logistics Blog

Sales collateral has an almost magical ability to multiply and can consume a significant portion of your marketing budget. With winter almost over, it’s not too early to think about “spring-cleaning” your print materials and to implement an ongoing sales collateral management program. Here are three steps to get you on the right path.

Do your sales people, distributors or agents complain that it’s hard to order sales literature or it takes too long to get it?

Are you frustrated by the amount of time and money you spend creating and managing your marketing assets?

Here’s a disturbing statistic. According to research done by Sirius Decisions, somewhere between 60 and 70 percent of a typical company’s marketing collateral is never used by their sales people.

Yikes! That’s a lot of wasted budget!

There are several reasons this can happen, but one of the most common is that your sales team thinks your materials are irrelevant. In other words, your beautiful, expensive collateral just

Who doesn’t love the sense of achievement that comes with successfully completing a do-it-yourself project? There’s something incredibly satisfying about getting the job done without calling in a professional – not to mention the money you save.

But you have to know your own limitations.

You invest a lot of creativity and budget dollars into your marketing collateral, refining your messaging and design for maximum effectiveness. But, when it’s time to deliver those materials to your prospects or customers, is ho-hum packaging undercutting their impact?

Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.

Do you know what else can grow incredibly quickly? Marketing collateral.

If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;

This is the third in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

Have you ever bought something and found it still new in the box a year or more later? If you’re like me, you probably put it away in a closet and forgot about it until it was too late to return it.

Annoying,

This is the second in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”

A sales rep walks into a client’s office to introduce a new product. When the pitch concludes, the client asks for more information. No problem, says the sales rep; I’ll send you our brochure and a spec sheet

So it’s time to roll out that new marketing campaign – the one you’ve spent months and months working on. You’ve got all the steps laid out. The creative is great. This promotion is bound to be a winner, right?

Before you answer that question, here’s another one:

How good is your marketing fulfillment?

If you have to stop to think about that question, or you’re wondering why we asked, you’re not alone. Most marketers

Spring is a time of renewal; a time to start fresh. While you’re spring cleaning, keep in mind that this is also a great time for you and your fulfillment services company to take stock of your marketing and sales collateral.