As Amazon has risen above its competitors to become one of the world’s largest e-tailers, more and more sellers have aligned themselves with the e-commerce giant to gain exposure for their goods.
An interesting thing happened this year in the world of e-commerce retailing: the number of Amazon Prime users officially outnumbered the site’s non-Prime customers. According to a Consumer Intelligence Research Partners’ (CIRP) report, by midyear Amazon was already counting 63 million Prime members among its shoppers—an increase of 19 million from June of 2015.
Filed Under: Fulfillment by Amazon (FBA)
With a good portion of the products that Amazon sells qualifying for free 2-day shipping via the company’s Prime service, it’s no wonder that consumers scan for that telltale blue logo when making their purchases. And while Prime membership comes with numerous benefits—from unlimited movies and music to low-priced grocery delivery—the program’s major attractor continues to be free 2-day shipping on eligible items to
Staples made the “EASY” button a main part of its advertising some years back, and it’s been very effective. The promise: all your office supplies in one place. Hey, what busy person doesn’t like the idea of saving time with a quick, easy solution?
We get this question a lot: Should I use Fulfillment By Amazon for our order fulfillment needs? Well, it depends on your situation, but FBA has some clear limitations that Etailers should know before pulling the trigger.
Last Spring Amazon kicked off a new program – Seller Fulfilled Prime – that would allow select sellers to handle their own product fulfillment and still be eligible for Amazon Prime two-day delivery. Before, the Prime distinction was available only for products shipped by Fulfillment By Amazon (FBA).