What’s the first thing customers see when your products arrive at their doorsteps? The fulfillment packaging.
Is it unique, or does it stand out in some way? If not, you’re missing an important opportunity to reinforce the value of your brand in your buyers’ minds.
Customized packaging does more than protect your products from being damaged during shipping. Adding even a few simple flourishes to your parcels can create a memorable unboxing experience and make customers feel that purchasing from your company was money well spent.
Ways to customize fulfillment packaging
There are plenty of personalized packaging approaches that can help your company make a distinctive first impression. A few simple, relatively low-budget tactics include:
- Packing your shipments in distinctively colored mailing boxes.
- Enclosing liquids in branded polybags to prevent leakage.
- Surrounding your products with colored or branded tissue paper or air pillows.
- Adding inserts or giveaways such as thank you notes, product samples, discount offers or personalized packing slips.
- Using a custom logo stamp, stickers or tape to personalize the outside of your box.
If you’re selling luxury products like jewelry, crystal, high-end cosmetics or subscription boxes, you may want to step up your game by using:
- Distinctively shaped or multi-depth cartons.
- Boxes or other containers that are printed inside and out with your logo, company name, messaging, seasonal themes, or graphics that relate to the product itself.
- Custom molded plastic inserts to hold glass bottles and other fragile items.
The ways in which you can make your fulfillment packaging unique are virtually endless. (If you’re looking for inspiration, read this NoIssue blog on packaging design trends.) The only limits are your imagination and, of course, your budget.
Which brings us to the topic of…
Costs vs. return on investment
While packaging upgrades cost more, the “wow factor” they create can pay you back in terms of repeat sales and customer loyalty. In one ecommerce packaging study:
- 51% of respondents said customized packaging made them feel the product inside was more valuable, and
- 30% said they were likely to purchase a product again based on its packaging.
When deciding whether and how much to personalize, consider:
- The value of the items you’re selling, the size of your market and the potential for repeat and cross-over sales versus
- The costs associated with designing and producing the materials you’ll use, the extra steps that will be required in the fulfillment pack-out process, and the potential impact on shipping costs.
A good third-party ecommerce and direct sales fulfillment partner can help you analyze these and other critical variables and arrive at solutions that work for your brand and budget. Companies like Amware Fulfillment have the facilities, equipment and trained staff to handle even the most demanding custom fulfillment packaging requirements and get your products into customers’ hands quickly and cost-effectively.
If you would like to consider the pros and cons of custom packaging for your business, contact Amware. We provide fulfillment services to many direct sellers and ecommerce companies and work as an extension of their staffs to choose the custom packaging approach that’s best for their budgets. We would be happy to share some of the best practices we’ve seen and discuss packaging presentations that might be right for your company.