Sales Literature Fulfillment Demands a Modern, Online Ordering System

August 26, 2021 by Amware Fulfillment

To quote Salesforce CEO Marc Benioff, “speed is the new currency of business.” You can’t afford to miss a beat during any step in the buyer’s journey. That’s why you need to move your sales literature fulfillment into the cloud via an online ordering and inventory management system.

Online ordering speeds shipments of physical collateral to dealers, distributors and other stakeholders. Place orders at any time, from any location and, in most cases, your fulfillment warehouse will have your materials out the door and on their way the same day. You can’t match that performance with manual ordering.

literature-fulfillmentBut speed isn’t the only benefit to an online fulfillment portal. By integrating the ordering function with warehouse management, you can monitor inventory in real time. No more surprise out-of-stock situations or costly backorders.

The system also captures important data for each SKU to help you better manage your inventory.

  • Data like order frequency, days on hand and reorder rates can help you determine how many of a given piece to reprint when stock runs low and provides valuable insight on which pieces are performing well.
  • Producing just the right quantities at the right time saves money on the printing itself, as well as storage costs.
  • Refreshing or eliminating pieces that aren’t performing well will cut waste due to obsolescence.

An online literature fulfillment system also gives you much better control over the use and distribution your inventory. Key capabilities of a robust portal include the ability to:

  • Gain visibility into use of sales materials. Tracking orders and their usage helps you ensure that you’re getting the best possible return on your literature expenditures. You can also set charge-backs by individual, department, office or region to defray marketing costs.
  • Limit access by job function, job level, title, location or other parameters to ensure that only people who are authorized to use materials can order them.
  • Limit order quantities or value, to prevent over-ordering, hoarding and waste, which drive up costs.
  • Set up version control to support brand integrity. Companies often have several versions of a core piece of sales literature. For example, a brochure about a retirement fund offered to different markets may have differences in rates of return or underlying investments. Or the same product may be sold under different brand names. A good literature fulfillment portal will include version control to prevent users from accessing and distributing the wrong version to their intended audience.
  • Generate reports to help you monitor trends over time. By regularly reviewing inventory and usage, you can take steps to reduce waste and increase the overall ROI of your sales collateral.

Still not sure about using online ordering and inventory management Ask yourself how many sales might you lose if your competitor’s sales materials get to your prospects before yours. If you don’t like the answer, contact Amware. Our fulfillment experts will be happy to answer your questions and discuss your needs.

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Filed Under: Marketing/Sales Literature Fulfillment