When it comes to figuring out how your fulfillment performance stacks up, it’s tempting to compare yourself to industry giants. But what happens when you try to benchmark your order fulfillment services against something a bit more realistic – namely companies that have order volumes and budgets more in line with yours?
Here’s an amazing, fun fact: Kudzu, an Asian vine brought to the U.S. in 1876, can grow as much as a foot a day.
Do you know what else can grow incredibly quickly? Marketing collateral.
If you haven’t taken a good, hard look at your inventory in a while, you might be surprised to learn what’s hanging around in your (or your fulfillment partner’s) warehouse. No doubt, there are pieces that are seldom, if ever, used;
If you’re a subscription business or eTailer, you already know that there’s no substitute for a well-presented package. And if you’re an online buyer or subscriber, you totally understand why: We all want to know what’s inside a more enticing-looking gift – and we assume the item within it is going to be more valuable.
If you’re searching for sound budgeting advice, look no further than the Rolling Stones who once said:
“You can't always get what you want. But if you try sometime, you find you get what you need.”
As the Green Rush gains momentum, it’s a good time to be a seller of CBD oil and other hemp-based products, especially since the signing of the 2018 Farm Bill, which legalized industrial hemp on a federal level. However, as companies are ramping up to capitalize on this marketing opportunity, there remain many questions about warehousing and shipping CBD oil and other hemp-based products.
Fifty years ago this summer, Neil Armstrong etched his way into history when he became the first man to set foot on the moon.
The achievement was epic, but let’s be honest: He wouldn’t have been able to get off the launching pad, much less to the moon and back, if it weren’t for the mostly anonymous people in Mission Control who did much of the heavy lifting.
Here in the world of fulfillment services, we have our own
Filed Under: order fulfillment
This is the third in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”
Have you ever bought something and found it still new in the box a year or more later? If you’re like me, you probably put it away in a closet and forgot about it until it was too late to return it.
This is the second in a series of blogs based on Amware’s new eBook titled “Your Marketing Fulfillment Program Sucks: 7 Ways Poor Literature Management and Distribution Practices Undermine Your Marketing Results.”
A sales rep walks into a client’s office to introduce a new product. When the pitch concludes, the client asks for more information. No problem, says the sales rep; I’ll send you our brochure and a spec sheet
The logistics field is changing fast and furious, and eCommerce fulfillment is leading the way. At Amware, we try to keep an eye out for interesting facts that provide a big picture view of what’s happening across the industry. Here’s some of what we’ve come across lately in our reading – with a little added commentary.
So it’s time to roll out that new marketing campaign – the one you’ve spent months and months working on. You’ve got all the steps laid out. The creative is great. This promotion is bound to be a winner, right?
Before you answer that question, here’s another one:
How good is your marketing fulfillment?
If you have to stop to think about that question, or you’re wondering why we asked, you’re not alone. Most marketers