Hey, marketers, how much do you spend each year to print brochures, flyers, catalogs, sales kits, point-of-sale materials and similar marketing collateral? Whatever the amount, I’m guessing you can come up with a pretty accurate figure on the spot.
Now, what’s your annual cost to store and distribute those materials – your cost for marketing literature fulfillment?
As fulfillment professionals limp toward the finish line after a grueling 2020, there’s one critical thing they still need to deal with.
That’s right, if you want to improve your order fulfillment process next year, you’ll need to take stock of your current operation and identify areas for improvement. Here are 5 strategic questions to start that assessment.
It’s time to share a breaking story about parcel delivery. And we mean that literally.
According to various studies, anywhere from 7% to 11% of customers’ online orders arrive broken or damaged – a scenario that’s even more likely if products are large (when delivery damages climb to 21%). And when that happens, it can cost your company big.
When you outsource fulfillment services to a third-party logistics provider (3PL), you’ll sign a fulfillment services contract. These contracts are designed to protect the interests of both parties. Where the contract process can go astray is when the contracting party tries to negotiate a “win-lose” contract that is more favorable to his company. But such contracts are not sustainable. If the agreement is one-sided in
With the holidays upon us, eCommerce companies are battling for the minds and wallets of a consumer base that’s larger than ever due to the COVID-19 pandemic. Chief among the weaponry these combatants are using are claims of fast shipping, typically 2-day ground shipping. Can your shipping speed keep up with your competitors’ offerings? A better question may be: do you need them to? In this article, we’ll look at 2-day
A couple of years ago, Internet users were radically divided over the contents of a four-second audio clip and whether the sound it made was “Laurel” or “Yanny.” (Go ahead and try it. We’ll wait.)
So who was right?
As it turns out, they both were – because what people heard depended on a wide variety of factors, including which frequencies their ears picked up more easily. So it is with fulfillment cost per order, which
Although it’s a back-end operation, eCommerce order fulfillment is one of the most important contributors to the success of any online business. When order processing and delivery are slow or inaccurate, customers don’t hesitate to shop elsewhere.
That’s why your company should outsource order fulfillment to a third-party logistics (3PL) company – right? Not necessarily.
In today’s media-saturated world, our marketing messages face stiff competition for consumer attention. It can be a real challenge to break through all the noise. But, when it comes to print marketing, variable data printing (VDP) gets the job done.
People are much more likely to engage with, and act on, messages that are relevant to them. VDP lets you tailor communications by combining the cost-efficient, short-run
In this past election, voters were faced with two very contrasting alternatives. Decisions on peak season fulfillment center staffing are similarly distinct: you have two very different alternatives to choose between.
On the one hand you have the Don’t Get Caught Short-Handed camp, which presumes any understaffing during peak season leads to inexcusable fulfillment bottlenecks and delays.
If you could only pick one East-region city for U.S. eCommerce order fulfillment, which one should it be – and why?
We’ll give you a hint. It starts with A, rhymes with “Santa,” and is already home to a massive parcel delivery infrastructure.
Welcome to Atlanta. You know it as the home of the Braves, CNN, Delta Airlines and a thriving movie industry. But how much do you really know about Atlanta’s order fulfillment