Who doesn’t love the sense of achievement that comes with successfully completing a do-it-yourself project? There’s something incredibly satisfying about getting the job done without calling in a professional – not to mention the money you save.
But you have to know your own limitations.
Maybe you have no problem putting together a new shelving unit. But laying new flooring? If you don’t do it right, you’ll have to live with the consequences.
The same is true when it comes to fulfillment of marketing literature.
As marketers, you and your team members have the chops to develop compelling messaging and plan killer campaigns. But do you really have the skills – and the time – to consistently push your collateral out to your audiences quickly and cost-effectively? (For that matter, do you even want to?)
Let’s face it: fulfillment isn’t glamorous, but it sure is important. What happens to your carefully crafted marketing strategy if your materials don’t get where they need to go, on time, through your recipients’ preferred channels?
Fulfillment requires specialized equipment, considerable square footage, trained personnel and the flexibility to adjust to changing demand. Why take on the physical, financial and managerial burden of those requirements when a marketing literature fulfillment specialist has the resources and expertise to perform this task more efficiently and economically?
By outsourcing, you can simplify the production, storage and distribution of your collateral and promotional materials to all of your audiences, be they customers, prospects, field reps, sales offices, franchise locations, wholesalers, dealers or other retailers. At the same time, you’ll realize savings on:
- Storage space and equipment. Have a lot of materials? Then you’ll need a lot of space – not to mention storage racks, boxes, tables and packing materials – plus systems and software for centralized management of inventory tracking and stock locations. And don’t forget those little extras, like utilities, insurance, security, and so on.
- Labor costs. If you don’t have your own warehouse, you don’t have to worry about the costs of warehouse personnel. Outsource marketing literature fulfillment and you’ll eliminate the expense of hiring, training, salaries and benefits.
- Shipping costs. Shipping rates can vary widely from company to company, but the greater the volume you ship, the lower the cost. A third-party fulfillment professional can get better rates because they’re handling shipping for scores of customers – savings they can pass on to you.
If you’re looking for additional tips to make your marketing fulfillment more efficient and effective, download our eBook on why your marketing fulfillment program sucks.
If you’re ready to take the next step toward outsourcing your marketing fulfillment, contact Amware. Our operations include pick and pack, custom kitting and booklet assembly, print management, inventory management and pharmaceutical materials preparation and compliance.