Print materials represent a sizeable portion of your marketing budget. Obviously, you want to get the best possible return for those expenditures. But, inefficient sales collateral fulfillment could be sabotaging your efforts.
Here are a few tips to help you better manage the production, storage and distribution of your marketing and promotional materials.
1. Print only what you can actually use.
It’s easy to order more of a piece than you actually need if you don’t have historical usage or real-time inventory data. The solution: an online portal that integrates front-end ordering and back-end warehouse management, seamlessly tracking your literature from receipt through final delivery. Knowing how quickly each piece is moving lets you set optimal reorder points and quantities, so you always have what you need in stock while avoiding costly over-ordering, obsolescence, out-of-stock and back-order situations.
2. Streamline production using digital printing.
Digital printing is extremely cost-effective for shorter runs – typically 5,000 pieces or less. You’ll save money if you use digital, rather than offset, to print seasonal pieces, materials that need frequent updating and those with limited shelf life. You may also be able to switch some of your pieces to print-on-demand, which will lower warehouse charges by eliminating the cost of storing them as physical inventory.
3. Clear out the dead wood.
Another, often overlooked source of waste is money that’s tied up in little-used or obsolete pieces. Yes, that collateral represents a portion of your budget, and it can seem wasteful to just throw it away. But storage, like printing, costs money. There’s no sense wasting additional budget to warehouse documents if they aren’t being used to bring in revenue.
4. Outsource your sales collateral fulfillment.
Unless you work for a fulfillment services provider, literature fulfillment is not your core expertise. Your marketing team will be much more effective if they’re free to focus on building and promoting your business and the products or services you sell.
You’ll also save a lot of money by outsourcing this critical, but non-core function. Fulfillment requires expensive equipment, storage space and staff. By leveraging the capabilities of a third-party fulfilment company, you can shed these fixed expenses and use that money on revenue-producing activities.
Amware Fulfillment can help you optimize your sales collateral fulfillment by helping you determine ideal inventory levels and streamlining your print processes. Amware’s services include pick and pack, custom kitting, digital printing, design-on-demand, lead response and regulatory compliance tools. Our staff functions as part of your business, with a dedicated account team that learns your business and works closely with you to help achieve your goals.
To learn more about our services and how they can help your business grow, get in touch with Amware today.