Direct Selling is one of the well-kept secrets of the U.S. economy. This huge industry, made up of direct selling companies like Amway, Avon, Herbalife, and Mary Kay, relies on direct fulfillment of orders to individual consumers, creating opportunities for fulfillment specialists.
Some facts about direct selling companies:
- Direct selling companies represent $35.2 billion in annual sales (Direct Selling Association).
- There are 43.7 million people involved in direct selling – 6.8 million direct sellers and 36.9 million customers - this number was just 15.6 million in 2011.
- Women account for 74% of direct sellers and customers, with 35-44 the most popular age group.
- Wellness products top the list of the types of products sold - accounting for 36% of the market. .
Direct sales fulfillment specialists
While the direct fulfillment tasks are similar to those required for eCommerce fulfillment, there are definite nuances to direct selling operations where it pays to work with a company that knows this world. See our paper: Fulfillment for Direct Sellers: 5 Keys to Success.
We’ve put together an infographic that illustrates some of Amware’s experience and advantages serving the direct selling industry. Check out Amware’s infographic.