Your eCommerce customers may not have the intended experience without a custom packaging fulfillment solution. To drive repeat business in online retail, it helps to have a bit of a “wow factor” during the customer unboxing experience. To ensure a maximum wow factor, all elements of the buying experience must be executed well and on time: online ordering, warehouse fulfillment, delivery, and unboxing.
But custom packaging is often overlooked as a driver of customer delight and loyalty. A study by a packaging company found that Premium Shoppers are 15 percent more likely to make a repeat purchase because of custom packaging.
To this end, ensure you give equal consideration to your product packaging. Though the packaging is one of the easiest areas to overlook, it plays a crucial role in the eCommerce customer experience.
Let’s examine what we mean by custom packaging. Some of the many options for custom packaging include:
These and other custom packaging strategies can contribute to the “wow factor” you’re aiming for.
Though implementing some of these custom packaging solutions will increase overall fulfillment costs per order, the benefits will easily outweigh those costs. If you’re trying to justify a slight increase in fulfillment spend for custom packaging, consider these advantages:
These benefits make it easy to see why the slightly higher cost of custom packaging is worth it, especially for premium goods.
As an example of what a real-world custom packaging fulfillment solution might look like, Staci Americas has implemented a unique solution for one of our clients in the nutritional health sector.
Packaging for this client includes a branded box with a tissue paper foldover inside, imprinted with a logo. While this may seem simple enough, this client is highly invested in providing that wow factor for its customers. To achieve this goal, our warehouse associates handwrite a personal thank you note, including the customer’s name, on the inside flap of each box. Of course, our associates must take care to make the writing legible and attractive. Our client has put handwritten notes in each box since the early days of its business, and we were happy to help the company find a way to keep doing so even as order volumes grow to tens of thousands per month.
Whether you need a simple box with a logo or something more involved, Staci Americas Fulfillment and our packaging partners can help you turn fulfillment packaging into a competitive advantage. Please reach out to us to see how we can help.