Marketing Compliance Case Study

ONLINE FULFILLMENT SYSTEM CURES PHARMA COMPANY’S COMPLIANCE AND PRODUCTIVITY PROBLEMS

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CHALLENGE

Ensuring that product inserts (PIs), marketing literature and other collateral meet applicable regulatory requirements was a critical need for this pharmaceutical manufacturer.

“Working with Staci Americas has been easy and enjoyable. We would absolutely recommend them to any of our peers.” 

The company also faced cost and productivity challenges stemming from their previous fulfillment vendor’s outdated system, which did not integrate with their systems. This forced them to use manual ordering processes that diverted staff time from other critical growth initiatives. Additionally, their previous vendor could not provide real-time data on stock levels, so they frequently ran out of materials at inopportune times, significantly driving up their print costs.

About the Client

A medium-size pharmaceutical company looking to grow by taking onmore orphan drugs. Their operations encompass multiple sales forces totaling approximately 500 sales representatives. 

Key To Success

SCALABILITY

With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.

ADAPTING BASED ON SKU-SPECIFIC FORECASTS

With the new voice pick system in full operation, 32 Degrees shipped more B2C orders on July 4th than it did on the previous Cyber Monday. Fulfillment is no longer a barrier to growth.

PARCEL SAVINGS

A change from USPS to FedEx SmartPost using Staci Americas' lower rates yielded substantial parcel savings.

CLOSE COMMUNICATION

The relationship is highly collaborative. “Staci Americas acts on the information we provide – not all 3PLs do,” says Lunden. And 32 Degrees will change its processes in response to an Staci Americas request. For instance, 32 Degrees worked with its overseas vendors to group like SKUs together when loading containers. This significantly reduced unload and sort times at the warehouse.

Solution

DISCLOSURE DATABASE

A disclosure database that allows users to enter, edit and automatically insert disclaimers, footnotes and other ‘fine print’ into designated documents.

CONTROL OVER ORDER RESTRICTIONS

The ability to restrict orders by individual, title/function, product line, sales office, region and more.

WAIVER TOOL

A waiver tool that generates pop-up reminders of document usage or distribution restrictions as they are ordered, requiring acknowledgement by the user before the order can be completed.

RELATIONAL DATABASE

Relational database capabilities that allow the client to link specific documents to particular products and the change is automatically inserted into all documents related to that product.

TEMPLATE-BASED CUSTOMIZATION

Template-based customization capabilities that allow users to create more personal communications.

ADVANCED DIGITAL PRINTNG AND DISTRIBUTION

Digital printing and distribution capabilities that allow users to cost-effectively fulfill customized documents in small quantities, and produce non-customized materials when physical inventory is low or depleted.

ESTABLISH REVIEW AND EXPIRATION DATES

The ability to set review and expiration dates for documents.

Value

150%

Improved Scale and Quality

In the last 6 months, order volume has increased 150% with improved operational performance.

90%-95%

Improved Order Accuracy

Improved order accuracy from 90%-95% with the former provider to nearly 100% with Staci Americas.

50%

Saved Parcel Shipping Costs

Saved 50% on parcel shipping costs after the initial shift to Staci Americas' parcel management program.

According to the client’s marketing officer, “Staci Americas' online system solved our problems immediately. In addition to other compliance tools, the system’s ability to capture coding information on package inserts and other materials that change over time ensures that they always meet regulatory requirements.”

“Ordering is much faster because our sales reps can place their own orders, rather than emailing a list of what they need to the home office. The only time the home office intervenes is when an order exceeds the pre-set maximum quantity for a particular piece. When that happens, Staci Americas' system automatically generates an email to the home office, alerting the appropriate person that an exception has been requested and needs approval."

“And the process from implementation to execution was easy, and our day-today operations are much more efficient.”

“Customer service has also been amazing,” he continues. “Staci Americas conducts quarterly business reviews with us, to help us keep an eye on inventory and ordering trends. As a result, we’ve been able to reduce costs for storage, shipping and postage and prevent over-ordering by individual reps or cost centers."

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